Frisco Labs is a mid-sized cannabis and smoking store that sells products through its website, friscolabs.com, as well as Bay Smokes. The company operates within the highly competitive online cannabis market, focusing on mid-range items. While Frisco Labs offers discounts and coupons, they do so less frequently than its competitors. As a newer or less popular brand in the discount code arena, it sees fewer shoppers actively searching for promotions and offers related to its products each month. This suggests that Frisco Labs has opportunities to boost its visibility and attract more customers through enhanced promotional strategies.